Using unique and realtime identification and authentication of the callers is the only way to reestablish and keep trust in the telephone communications arena. Telephone numbers can not be trustetany more.
I think this idea is a game changer in the end-to-end caller identification market. The team have put a lot of thought into the problem and have come up with a scalable solution. I have every confidence that this solution will lead to a new standard in mobile communications.